Static Meta Ads

Overview

Approved Leads Marketing is a Canada-based B2B lead generation agency that helps businesses across various industries attract and convert their ideal clients.

During my tenure there, I created static Meta ads across a range of industries including automotive, finance, and beauty. Some projects came with a brief, others I owned end to end, from conceptualizing the hook to writing the copy and designing the final asset.

The Challenge

The biggest challenge was juggling multiple industries at once and doing each one justice visually. Every brand has a different audience, tone, and goal, and the work had to reflect that accurately across the board.

Strategy

Before touching any design tool, I study the brand. That means going through their existing materials, website, and any references to understand their visual language and tone.

From there I focus on the goal of the ad, because not every ad is built for sales. Some are for visibility, some for lead generation, and the approach changes accordingly. I build the design iteratively and always produce multiple variations with different hooks and visual styles to give the campaign room to breathe and be tested.

The Result

Full-blown ads that felt native to each brand and helped clients hit their campaign goals with minimum ad spend. The multiple variation approach also made it easier to track which hooks and visual styles were performing, turning each campaign into a learning opportunity.

Note: I don't have access to campaign dashboards or performance numbers.