Bublotte Website
Bublotte needed a website redesign that could actually convert. I redesigned the experience in Figma with a focus on trust-building, intuitive flow, and smarter use of screen real estate to guide visitors from discovery to purchase.
Web Design
Category
Web Design
Timeline
4 Weeks
Tools
Figma, Pen and Paper
Platform
Web
Overview
Bublotte is a baby and maternity e-commerce brand built around minimalism, safety, and the everyday realities of early parenthood. The existing website was functional but lacked the structure and visual warmth needed to connect with their audience and guide them toward a purchase.
The brief was to redesign the experience from the ground up, creating a site that led with trust, organized information in a way that actually supported buying decisions, and brought the brand's soft, considered aesthetic to life in a more intentional way.
The Challenge
Bublotte had a functional website but needed a redesign that could better support their brand and drive conversions. The existing site lacked a clear customer journey, and the product pages needed structural improvements to reduce friction and guide visitors more effectively toward a purchase.
Strategy & UX Approach
Designing for parents means leading with empathy. The experience needs to feel immediate, reassuring, and effortless, especially for an audience already navigating the demands of early parenthood.
Working closely with the founder, I began by mapping out the site structure to establish a clear, intentional content hierarchy. The redesign prioritized trust-building early in the journey, surfacing brand story and product safety information before the catalog to give parents confidence before they begin browsing.
Product Page Optimization
The product pages were restructured with a focus on space efficiency and conversion flow. Key purchasing information was brought above the fold and organized alongside the "Add to Cart" button, while customer reviews were repositioned higher on the page to provide social proof at the point of decision.
Visual Design
Bublotte's brand is rooted in minimalism, soft pastels, and flat illustration. The UI was refined to feel warmer and more cohesive, introducing fluid shapes, rounded edges, and floral details that complement the palette and create a more inviting experience overall.
The Result
A fully redesigned website delivered in Figma within four weeks, structured to build trust and support conversions at every stage of the customer journey.
