Lupo
Lupo is an Italian artisan olive oil brand. During my time at 2F Solutions, I built their visual identity and content strategy for Instagram and Facebook from scratch, grounded in Italian culinary culture and a sophisticated aesthetic true to the product.
Social Media Design
Category
Social Media Design
Timeline
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Tools
Canva
Platform
Web
Overview
During my tenure at 2F Solutions, I worked on Lupo, an Italian artisan olive oil brand. They needed social media content that could showcase their product line across Instagram and Facebook, through both static posts and carousels.
The Challenge
Lupo had no consistent branding to work from, which meant building a visual and content identity largely from scratch. The bigger creative challenge was translating the product experience into compelling content without ever tasting it. That meant getting the olive oil variants right, selecting food pairings that made sense, and choosing recipes that felt authentic to the brand.
Strategy & Visual Design
With full creative freedom on this project, I leaned into deep research on Italian culinary culture, regional dishes, and the nuances between olive oil varieties.
From there I landed on a tone that was classy and sophisticated, one that reflected the artisan nature of the product while speaking to both culinary chefs and passionate home cooks. Every visual decision was made with that audience in mind.
The Result
A cohesive brand identity and content library that aligned Lupo's visual presence with the quality of the product itself. The content resonated particularly well on Instagram, where the carefully curated recipes drew strong engagement from the home chef community.
