Bublotte: Print & Digital

Overview

My work at Bublotte spans the full spectrum of graphic design, from digital and social media to large-format print. Every deliverable is crafted to support one of Singapore's most beloved baby lifestyle brands across every customer touchpoint.

The Challenge

Every project comes with its own challenge, but they all point to the same goal: make parents feel safe and confident enough to buy.

Bublotte's hero product, magnetic sleepsuits, is innovative, but that novelty can feel unfamiliar to cautious parents. The work had to do more than look good; it had to build trust. On top of that, designing for large-format booth displays presents a unique challenge. What works on a screen doesn't always translate to a 6-foot print, and that shift in scale demands a completely different approach.

Strategy & Visual Design

I worked closely with the founder, with room for creative freedom while staying faithful to the Bublotte brand. Before putting pen to paper, I immersed myself in inspiration materials and design pegs to ensure every output felt intentional and on-brand.

To address parent hesitation, we leaned into research-backed infographics and prominently featured product certifications across both digital and print, making safety visible and easy to understand at a glance. The design philosophy was simple: clean, minimal, and easy to read. No noise, just clarity.

The Result

What started as a small collection has grown into something remarkable. Bublotte now carries 7 collections and has taken their booth presence to baby expos and pop-up events across Singapore and Australia, and the design work has been there every step of the way.